What is SEO? SEO stands for Search Engine Optimization.
SEO is all about optimizing content whether it’s on your website or on a social media platform in order to appear higher in search rankings. So it is Important to know basic SEO to make your business higher in search rankings in google.
Here are some SEO tips you can easily start implementing today so you can SEO your website like a boss.
Plan your Keywords
Know what your customers are searching for. There are free tools such as Google Keyword Planner and SEMrush that can find keywords that your business competitors are using.
Create unique and catchy page titles, Meta descriptions, URLs and contents. Creating additional pages can help target new keywords and send signals to search engines.
Create a google + business profile. It helps your business appear in search results for local keyword searches.
When compiling your content that your audience will read and share. Add some images, videos, tips, news and more. A “long-tail” keyword approach can work well. Every blog post you make can create an opportunity to be found in search engines.
Enlarge Your Marketing
Social Media, Blogging and forum participations in your niche are free. Test different channels and platforms within your budget to see what really works. A diverse marketing plan can complement your SEO traffic, links and branding.
Make sure your site visitors are taking action you want them to. If you want your site visitor to call you, tell them! Use your call to action button, your visitors will always see it.
SEO with CMS
CMS or Content Management System is an efficient way to publish content and manage SEO. It’s easy to set-up a site using CMS such as WordPress. Plug-ins like Yoast allow you the control of on-page SEO. It will tell you how well your pages are optimized.
Responsive web designs fits mobiles, tablets and desktops. A responsive design is preferred by google.
Improving your SEO takes time and it can’t be done overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Instead, focus on providing a WOW! Experience for your customers and your business will benefit through word-of-mouth.