Having a Website for your business is a good move but having a website and a Facebook page is a smart move. Facebook is home to nearly 2 billion monthly active users and Social Media Platforms today are very easy to set-up. Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in. right? Wrong!
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
So here are some useful tips to boost your business Facebook page.
Provide Relevant and Enough Business Details.
Make sure you add enough contact details to your Facebook header. You should at least include your company website and email details. Local companies should also include their address and phone number.
Engage With Your Audience
Share post, ask them questions, run polls, competitions. If people offer good suggestions, let them know on the page. Interact and engage with them.
Use Visual Stimulating Images
Facebook user like images. These are the most common thread when it comes to sharing. Use captivating and stimulating images. This will generate shares, likes and comments. Something that every business page wants.
Do some Paid Advertising
To tell you honestly. The quickest way to attract more like on your business page is by using Facebook’s paid advertising service. You can set-up the campaign in minutes, get approved and have likes coming to your page at a very reasonable price and just watch your audience grow.
Make your Post Shareable
Make sure that your post has a shareable appeal. Organic likes are great. Use captions like “Please share if you agree”.
Share your Business Page
Share your business page to other platforms such as your google + page, Twitter, Instagram, Blogs and more. Get it out everywhere. Put also your URL on your Business cards.
Schedule your Post
Schedule your post throughout different times of the day. Use some scheduling tool to set it up.
Learn About Insights
Take time to learn about your reach, likes, fans, dislikes, impression, page views, and unique page views. Knowing your numbers will help you build a successful business Facebook page.
Offer Discounts and promotions
Promotions, sales, offers, discount codes and competitions are a great way to get some interaction. Your audience love deals, and Facebook is a great way to get the message out about your offers.