People ask why need a website when you can go to Social Media? Where the platforms already have traffic and a user base.

There is a truth to that.

But there are many reasons why you still need a website in the era of Social Media.

1. 1. You don’t own the Platform. Social Media is amazing but you can’t control how it works, how it looks, how people interact with it and you don’t control the rules. Be a Control Freak! You need to be in 100% control of your online presence. You need to own a website to do it!What would you do if your favorite social media platform went away just like VINE did?
2. 2. You have the ability to create a direct relationship with your audience by having an email list and newsletter.
3. 3. Your Business/Brand looks Prestigious and professional.
4. 4. A website can consolidate your brand. People can download Pdf’s and portfolios about your service.

I’m not saying that you should stop using social media as a marketing tool. Social media and Websites are meant to complement each other. Social media can be used to share information that you post on your website, and share links that direct people to your website for more information. None of them can be fully effective in isolation. A website can keep information for long but it requires social media (plus other features like SEO) to let the world know that the information exists.

While social media platforms offer ready-made audiences and engagement tools, relying on them alone is a risky strategy for any business or brand. The truth is, you don’t own these platforms—you’re simply a guest subject to changing algorithms, policies, or even sudden shutdowns, as seen when Vine disappeared overnight. A website gives you full control over your content, design, and user experience, ensuring your online presence remains stable and professional no matter what happens elsewhere. It also allows you to build direct relationships with your audience through email lists and newsletters, host downloadable resources like portfolios or product guides, and present your brand in a cohesive, credible way. Social media and websites work best together: use social channels to drive traffic and share updates, while your website serves as the central hub that stores information long-term and converts visitors into customers. Just as having a reliable foundation supports your digital presence, individuals managing health conditions benefit from building knowledge—such as to make informed decisions alongside medical advice.