Facebook has over 2 billion users and a quarter of the accounts aren’t even active. Instagram has over 700 million monthly active users that means less competition and a more engaged audience than other social media giants.
Owning your own website, an Instagram account and a Facebook page is the ultimate combo for your marketing Strategy. The reason why Facebook is effective is because details and photos of your product or services can be posted for the world to see. Instagram is also effective because it lets your audience know that your business is active. Having your own website however is the highest form of online presence. Your website connects you and your social media accounts! Now let’s get back to the main topic.
Here are some Pro-tips you can use to Master Instagram.
Show your Product
Show off your collections of the products you offer, share photos of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.
Show How it’s Made
Let your followers know how or what the origin is of their favorite products with snapshots taken at various points in the manufacturing process.
BTS ( not the K-pop band )
Use moments that very few people get to experience in real life. Think of Instagram as a way to give all of you followers an exclusive backstage pass.
Show What your Product Can Do
Sometimes our imagination takes us so far. Use Instagram to create demand helping consumers imagine new or novel uses for what you offer.
Show off your Office and Employees
Post photos that provide a glimpse of the day in a life at your office or work areas. For examples: brainstorming, meeting in progress, training sessions, and more.
Take Your Customers With You
If you’re going to trade shows or sponsor an event and more. Use that opportunity to take your Instagram followers with you wherever you are going.
Quotes and Inspirations
People search for positive and uplifting thoughts and photos. Try to share unique photos and avoid the ones that are overused. This is a great way to build a relationship with your followers and help them learn more about your business.
Use competitions to gain new followers and customers. This is also an effective way to get consumers engaging with your brand and sharing content with their friends.