​Facebook has over 2 billion users and a quarter of the accounts aren’t even active. Instagram has over 700 million monthly active users that means less competition and a more engaged audience than other social media giants.
Owning your own website, an Instagram account and a Facebook page is the ultimate combo for your marketing Strategy. The reason why Facebook is effective is because details and photos of your product or services can be posted for the world to see. Instagram is also effective because it lets your audience know that your business is active. Having your own website however is the highest form of online presence. Your website connects you and your social media accounts! Now let’s get back to the main topic.


Here are some Pro-tips you can use to Master Instagram. 

Show your Product

Show off your collections of the products you offer, share photos of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. 

Show How it’s Made

Let your followers know how or what the origin is of their favorite products with snapshots taken at various points in the manufacturing process. 

BTS ( not the K-pop band )

Use moments that very few people get to experience in real life. Think of Instagram as a way to give all of you followers an exclusive backstage pass. 

Show What your Product Can Do

Sometimes our imagination takes us so far. Use Instagram to create demand helping consumers imagine new or novel uses for what you offer.

Show off your Office and Employees

Post photos that provide a glimpse of the day in a life at your office or work areas. For examples: brainstorming, meeting in progress, training sessions, and more. 

Take Your Customers With You

If you’re going to trade shows or sponsor an event and more. Use that opportunity to take your Instagram followers with you wherever you are going.

Quotes and Inspirations

People search for positive and uplifting thoughts and photos. Try to share unique photos and avoid the ones that are overused. This is a great way to build a relationship with your followers and help them learn more about your business. 

Competitions

Use competitions to gain new followers and customers. This is also an effective way to get consumers engaging with your brand and sharing content with their friends.

Owning your own website, an Instagram account and a Facebook page is the ultimate combo for your marketing Strategy.

​Having a Website for your business is a good move but having a website and a Facebook page is a smart move. Facebook is home to nearly 2 billion monthly active users and Social Media Platforms today are very easy to set-up. Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in. right? Wrong!
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.


So here are some useful tips to boost your business Facebook page.

Provide Relevant and Enough Business Details. 

Make sure you add enough contact details to your Facebook header. You should at least include your company website and email details. Local companies should also include their address and phone number. 

Engage With Your Audience

Share post, ask them questions, run polls, competitions. If people offer good suggestions, let them know on the page. Interact and engage with them. 

Use Visual Stimulating Images

Facebook user like images. These are the most common thread when it comes to sharing. Use captivating and stimulating images. This will generate shares, likes and comments. Something that every business page wants. 

Do some Paid Advertising

To tell you honestly. The quickest way to attract more like on your business page is by using Facebook’s paid advertising service. You can set-up the campaign in minutes, get approved and have likes coming to your page at a very reasonable price and just watch your audience grow. 

Make your Post Shareable

Make sure that your post has a shareable appeal. Organic likes are great. Use captions like “Please share if you agree”.

Share your Business Page

Share your business page to other platforms such as your google + page, Twitter, Instagram, Blogs and more. Get it out everywhere. Put also your URL on your Business cards.

Schedule your Post

Schedule your post throughout different times of the day. Use some scheduling tool to set it up.

Learn About Insights

Take time to learn about your reach, likes, fans, dislikes, impression, page views, and unique page views. Knowing your numbers will help you build a successful business Facebook page. 

Offer Discounts and promotions

Promotions, sales, offers, discount codes and competitions are a great way to get some interaction. Your audience love deals, and Facebook is a great way to get the message out about your offers. 


Having a Website for your business is a good move but having a website and a Facebook page is a smart move.

People ask why need a website when you can go to Social Media? Where the platforms already have traffic and a user base.

There is a truth to that.


But there are many reasons why you still need a website in the era of Social Media.


  1. 1. You don’t own the Platform. Social Media is amazing but you can’t control how it works, how it looks, how people interact with it and you don’t control the rules. Be a Control Freak! You need to be in 100% control of your online presence. You need to own a website to do it!
    What would you do if your favorite social media platform went away just like VINE did?
  2. 2. You have the ability to create a direct relationship with your audience by having an email list and newsletter.
  3. 3. Your Business/Brand looks Prestigious and professional.
  4. 4. A website can consolidate your brand. People can download Pdf’s and portfolios about your service.

I’m not saying that you should stop using social media as a marketing tool. Social media and Websites are meant to complement each other. Social media can be used to share information that you post on your website, and share links that direct people to your website for more information. None of them can be fully effective in isolation. A website can keep information for long but it requires social media (plus other features like SEO) to let the world know that the information exists.


there are many reasons why you still need a website in the era of Social Media.

What is SEO? SEO stands for Search Engine Optimization.
SEO is all about optimizing content whether it’s on your website or on a social media platform in order to appear higher in search rankings. So it is Important to know basic SEO to make your business higher in search rankings in google.


Here are some SEO tips you can easily start implementing today so you can SEO your website like a boss. 

Plan your Keywords

Know what your customers are searching for. There are free tools such as Google Keyword Planner and SEMrush that can find keywords that your business competitors are using. 

Uniqueness

Create unique and catchy page titles, Meta descriptions, URLs and contents. Creating additional pages can help target new keywords and send signals to search engines. 

Google +

Create a google + business profile. It helps your business appear in search results for local keyword searches. 

Blogs

When compiling your content that your audience will read and share. Add some images, videos, tips, news and more. A “long-tail” keyword approach can work well. Every blog post you make can create an opportunity to be found in search engines. 

Enlarge Your Marketing

Social Media, Blogging and forum participations in your niche are free. Test different channels and platforms within your budget to see what really works. A diverse marketing plan can complement your SEO traffic, links and branding.

Encourage Action

Make sure your site visitors are taking action you want them to. If you want your site visitor to call you, tell them! Use your call to action button, your visitors will always see it. 

SEO with CMS

CMS or Content Management System is an efficient way to publish content and manage SEO. It’s easy to set-up a site using CMS such as WordPress. Plug-ins like Yoast allow you the control of on-page SEO. It will tell you how well your pages are optimized. 

Go Mobile

Responsive web designs fits mobiles, tablets and desktops. A responsive design is preferred by google.

Improving your SEO takes time and it can’t be done overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Instead, focus on providing a WOW! Experience for your customers and your business will benefit through word-of-mouth.

SEO is all about optimizing content whether it’s on your website or on a social media platform in order to appear higher in search rankings. So it is Important to know basic SEO to make your business higher in search rankings in google.